BRONCO RIDES AGAIN

Way back in 1966, Ford introduced the world’s first SUV and cut a trail to the great outdoors that would be followed by generations of Americans. And now, Bronco is coming back, strapped with thrilling power and go-anywhere capability, uniquely equipped to carry true adventure seekers deep into the wild and untamed places their souls long to be.

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A family riding in a 1966 Ford Bronco Sport Wagon in Royal Maroon with Wimbledon White roof pulling a pop up camper trailer on a two track trail in the mountains

AN ICON EVOLVES

The Ford Bronco Logo changing through the years as it is updated to the new generation

OLD SCHOOL ENTHUSIASTS

Dig deep into some historical, all-purpose Bronco specifications.

RETURN TO BAJA

Fifty years ago, Rod Hall and Larry Minor drove a Ford Bronco to an overall victory in the grueling 1969 Mexican 1000 – a feat that no other 4x4 has been able to duplicate. To honor their remarkable win, the Ford Bronco will once again return to the desert to test an all-new Bronco R racing prototype in the punishing 2019 Baja 1000. Get updates and follow its journey at performance.ford.com.

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Long dirt road through a high planes vista with Bronco logo overlayed

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